Olivia Pinnock

'How valuable is certification to fashion brands when 60% of Millennials say they are interested in certified clothing but only 37% have actually purchased it.'

“I believe it’s the end of chapter one for influence and now it’s the age of influence as a career and as a rational marketing choice and things are definitely changing right now,” says Amber Venz Box, the founder of rewardStyle and LIKEtoKNOW.it.
A former blogger herself, Venz Box built rewardStyle in 2011 as a way to help herself and fellow bloggers make money from the sales they were driving to brands and now, with the launch of the LIKEtoKNOW.it app, they’ve become a shopping destination ...

As consumers cut down on single-use plastic, a new product category has come into its own. Bolstered by media attention and government initiatives across the globe, reusable items including water bottles, coffee cups, straws and cutlery are quickly becoming essential products for 21st century life. Many fashion stores, both luxury and high street, are now stocking them in their lifestyle offering but are mostly being sourced from specialist brands. Designer labels could be missing an opportun...

What comes to mind when you hear the words “ethical fashion”? For most people it conjures up images of overpriced hemp harem trousers at worst, and, at best, absolutely nothing in particular at all.
Now consider what comes to mind when you hear buzz phrases used by other consumer movements such as “craft beer” or “clean beauty”? Most likely a stronger set of images and words comes to mind; perhaps of bearded hipsters passionately creating limited batches of quality beverages under an abandone...

If anyone knows how Meghan Markle’s wedding dress designer is feeling right now, it’s Elizabeth Emanuel. The couturier’s name was thrust into the spotlight when she designed Princess Diana’s wedding dress in 1981. “I knew our lives would never be the same again,” she says of the moment she was asked to do it.
The opportunity came to Elizabeth, and her co-designer and then husband David Emanuel, after designing a pink blouse for Lady Diana which she wore during a Vogue shoot. Diana liked the b...

Today marks the opening of the first retrospective dedicated to Azzedine Alaïa in the UK and the first fashion exhibition at the Design Museum in London. It comes at a seminal time, paying tribute to the master craftsman who passed away last November and is one of the last projects he worked on before he passed away. As such, Azzedine Alaïa: The Couturier is set to become one of the most talked about exhibitions in the capital this summer before it closes in October.
Befitting of its setting,...

Fashion Revolution Week came to the end of a noise-making celebration of five years since its launch last week. This year, over 100 countries took part with events calling for a more transparent and ethical fashion industry, it was covered by many major fashion titles, and social media was abuzz with conscious fashion consumers putting their favorite brands to the test over their supply chains.

The key call-to-action during the week, which runs at the end of April each year marking the annive...

Mid-20th-century was one of the most exciting and glamorous times in fashion. A world where photography was just developing as an art form thanks to Helmut Newton, Irving Penn and their peers. A world where notorious editors Diana Vreeland and Carmel Snow were paving the way for career-driven women and Dior’s New Look would change the course of fashion as much as rock ‘n’ roll. However, many stories remain hidden from the history books. Now one writer is hoping to shine a light on what the er...

Ensuring that a £29bn industry has its voice heard in Brexit negotiations, the recently formed Fashion Roundtable has presented a white paper on the British fashion industry’s concerns which was discussed live on SHOWStudio today. With less than a year to go to finalize the deal, British-based companies are still facing huge uncertainty on the outcomes. Fashion Roundtable’s manifesto highlights three main areas that have particularly poignant implications for their sector: maintaining the sin...

Nature has always inspired couture fashion, but Italian master craftsman Tiziano Guardini goes one step further, integrating a love for nature in his materials that won him a PETA Fashion Award and a Green Carpet Fashion Award in 2017.

Using organic peace silk, which is made without boiling the cocoons of the silk worms, recycled nylon, and hand-embroidered sequins that have been created from upcycled sea shells and discarded CDs, his work straddles extraordinary artisanal skill with innovati...

WestEnd.Com is the new online destination to discover the most stylish, trendy, and luxurious places to go in the heart of London. Each shop, restaurant, hotel, and property company is accompanied by a short article, which I was tasked with writing, covering its back story and selling points.

The day before fashion week kicked off, the London Fashion Film Festival took place to shine a light on some of the creative talents that don’t always get a mention in the industry. The 60 films selected for the festival included adverts, editorials, and documentaries from global brands, to up-and-coming filmmakers from all over the world including America, Italy, Spain, Canada, and, of course, the UK.

London’s fashion reputation has been established for decades, so it’s no wonder we’ve got plenty to choose from when it comes to style from bygone eras. If you love rummaging around for affordable, pre-loved pieces, head to the city’s bustling vintage markets to pick up something unique.

A Savile Row suit is the best a man can get, but for the sartorially-minded living outside the UK, owning one can seem like a distant dream. However, did you know that many of The Row’s famed institutions travel the globe to visit their customers?
In fact, for Henry Poole, who have been taking their swatches and tape measures over to the US since the 1950s, international clients account for 70% of their business.

While traditionally considered a women’s issue, diversity amongst male models in fashion is still a pressing issue that rarely gets the exposure it deserves. From racial stereotypes to the increasing pressure on men to have muscular physiques, advertising rarely reflects progressive views.