Olivia Pinnock

Fashion brands and retailers are starting to realise the value of the “green dividend” – and coronavirus is forcing businesses to build sustainability into their resilience plans for the future.

In February, VF Corporation, owner of brands including Vans, Timberland and The North Face, became the first clothing and footwear company to launch a “green bond”, raising €500m (£466m) from what it said was “a diverse group of investors from around the world”.

Primark has announced the expansion of its Sustainable Cotton Programme to 160,000 farmers across India, Pakistan and China who will be trained in more ecologically friendly practices by the end of 2022.

Consumers will likely be pleased to be seeing more “Primark cares” labels on their clothing but its promise of “sustainable cotton” is vague.

In the heart of Siberia, the Sakha Republic is home to acres of evergreen larch trees, herds of reindeer, the indigenous Yakut people and, under its permafrost, diamonds.

Mining is one of the main industries in the region, with 95pc of Russia’s diamonds originating here, accounting for 27pc of the world’s supply.

Dolce & Gabbana’s most recent scandal, caused by a culturally-insensitive advertising campaign, has harmed its business in China. Drapers investigates whether the damage can be reversed and what lessons can be learned.

Clothing rental has the potential to make fashion retail more sustainable and provide benefits to both consumers and brands.

Drapers analyses how the Chanel, Fendi and Karl Lagerfeld brands will fill the void left by their legendary designer.

As messaging app WhatsApp gears up to introduce advertising, what should brands know before attempting to conquer the private messaging realm?

Visitors are turning out in record numbers to see museum exhibits dedicated to fashion and designers are embracing it as a powerful brand storytelling tool.

'How valuable is certification to fashion brands when 60% of Millennials say they are interested in certified clothing but only 37% have actually purchased it.'

As consumers cut down on single-use plastic, a new product category has come into its own. Bolstered by media attention and government initiatives across the globe, reusable items including water bottles, coffee cups, straws and cutlery are quickly becoming essential products for 21st century life. Many fashion stores, both luxury and high street, are now stocking them in their lifestyle offering but are mostly being sourced from specialist brands. Designer labels could be missing an opportun...

What comes to mind when you hear the words “ethical fashion”? For most people it conjures up images of overpriced hemp harem trousers at worst, and, at best, absolutely nothing in particular at all.
Now consider what comes to mind when you hear buzz phrases used by other consumer movements such as “craft beer” or “clean beauty”? Most likely a stronger set of images and words comes to mind; perhaps of bearded hipsters passionately creating limited batches of quality beverages under an abandone...

If anyone knows how Meghan Markle’s wedding dress designer is feeling right now, it’s Elizabeth Emanuel. The couturier’s name was thrust into the spotlight when she designed Princess Diana’s wedding dress in 1981. “I knew our lives would never be the same again,” she says of the moment she was asked to do it.
The opportunity came to Elizabeth, and her co-designer and then husband David Emanuel, after designing a pink blouse for Lady Diana which she wore during a Vogue shoot. Diana liked the b...

Mid-20th-century was one of the most exciting and glamorous times in fashion. A world where photography was just developing as an art form thanks to Helmut Newton, Irving Penn and their peers. A world where notorious editors Diana Vreeland and Carmel Snow were paving the way for career-driven women and Dior’s New Look would change the course of fashion as much as rock ‘n’ roll. However, many stories remain hidden from the history books. Now one writer is hoping to shine a light on what the er...

Ensuring that a £29bn industry has its voice heard in Brexit negotiations, the recently formed Fashion Roundtable has presented a white paper on the British fashion industry’s concerns which was discussed live on SHOWStudio today. With less than a year to go to finalize the deal, British-based companies are still facing huge uncertainty on the outcomes. Fashion Roundtable’s manifesto highlights three main areas that have particularly poignant implications for their sector: maintaining the sin...

WestEnd.Com is the new online destination to discover the most stylish, trendy, and luxurious places to go in the heart of London. Each shop, restaurant, hotel, and property company is accompanied by a short article, which I was tasked with writing, covering its back story and selling points.